Top Real Estate Websites in New Zealand

Name: Top websites in New Zealand (Real Estate)
Creator: Semrush
License: https://www.srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Real Estate Websites in New Zealand, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trademe.co.nz

12.38M

49.85%6.17M

50.15%6.21M

↓8.77%

↓21.67%

Direct

oneroof.co.nz

1.71M

31.05%532.12K

68.95%1.18M

↓14.97%

↓11.56%

Direct

realestate.co.nz

1.63M

37.45%611.55K

62.55%1.02M

↓4.15%

↓11.1%

Direct

interest.co.nz

1.2M

13.54%162.77K

86.46%1.04M

↓34.01%

↓40.17%

Direct

homes.co.nz

976.29K

56.1%547.69K

43.9%428.6K

↓15.85%

↓27.71%

Search

kernelwealth.co.nz

648.55K

23.58%152.93K

76.42%495.62K

↓5.33%

↑78.19%

Direct

tenant.co.nz

550.11K

14.17%77.96K

85.83%472.15K

↓14.66%

↑43.69%

Direct

barfoot.co.nz

485.23K

52.1%252.81K

47.9%232.42K

↓2.99%

↓7.73%

Direct

realestate.com.au

430.85K

28.33%122.07K

71.67%308.79K

↑26.63%

↑2.61%

Direct

viperspin.com

373.73K

1.57%5.86K

98.43%367.87K

↓2.24%

↑12.54%

Direct

bayleys.co.nz

329K

53.3%175.36K

46.7%153.65K

↓2.58%

↑15.95%

Direct

propertyvalue.co.nz

315.41K

44.24%139.54K

55.76%175.87K

↓37.34%

↓13.51%

Search

harcourts.net

312.24K

46.25%144.4K

53.75%167.84K

↓1.95%

↓6.18%

Direct

renti.co

294.2K

27.88%82.03K

72.12%212.17K

↓38.12%

↑37.09%

Direct

tenancy.govt.nz

255.79K

44.15%112.93K

55.85%142.87K

↓22.58%

↓2.64%

Direct

raywhite.co.nz

228.17K

47.26%107.84K

52.74%120.33K

↓6.05%

↓23.04%

Search

tapi.app

216.32K

14.86%32.14K

85.14%184.18K

↑65.3%

↑61.06%

Direct

myrent.co.nz

181.41K

32.37%58.73K

67.63%122.68K

↓1.53%

↑21.34%

Direct

corelogic.co.nz

156.51K

100%156.51K

-

↓14.5%

↑40.31%

Direct

vaultre.com.au

153.94K

52.38%80.64K

47.62%73.3K

↓18.57%

↓33.85%

Direct

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Key Insights on Top Real Estate Websites in New Zealand on September 2026

As of September 2026, trademe.co.nz leads Real Estate in New Zealand with 12.38M monthly visits. Its audience skews mobile-first (49.85% desktop / 49.85% mobile), and traffic is down month over month -8.77% and down year over year -21.67%. oneroof.co.nz holds second with 1.71M visits and a mobile-leaning mix (31.05% desktop / 68.95% mobile), while realestate.co.nz ranks third with 1.63M visits.

Across the leaders, menagerhug.com is the most mobile-first (100% of visits), whereas corelogic.co.nz is the most desktop-reliant (100%). Momentum favors macrobusiness.com.au in the latest month (9,094.12%), while ipropertyexpress.com shows the steepest pullback.

Acquisition patterns also differ: trademe.co.nz is driven primarily by search, trademe.co.nz by direct, and trademe.co.nz by referral; overall, 70 of the top 100 sites are direct-led, 25 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Real Estate Websites in New Zealand