Top Wine & Spirits Websites in Sweden

Name: Top websites in Sweden (Wine & Spirits)
Creator: Semrush
License: https://www.srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Wine & Spirits Websites in Sweden, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

systembolaget.se

2.24M

26.33%590.22K

73.67%1.65M

↓18.79%

↓13%

Direct

drinkoteket.se

312.61K

6.12%19.14K

93.88%293.47K

↓34.56%

↑66.85%

Direct

vinoteket.se

102.34K

21.19%21.69K

78.81%80.65K

↓42.42%

↑33.78%

Direct

bordershop.com

83.52K

25.72%21.48K

74.28%62.04K

↓56.56%

↑39.21%

Direct

vinia.se

81.11K

4.98%4.04K

95.02%77.07K

↑646.37%

↑55.18%

Direct

galatea.se

77.37K

5.35%4.14K

94.65%73.22K

↓43.87%

↑403.92%

Direct

bienmanger.com

73.68K

0.62%456

99.38%73.22K

↓43.94%

↑1,208.27%

Direct

winetable.se

68.6K

3.54%2.43K

96.46%66.17K

↑148.4%

↑606%

Direct

vinbetyget.se

68.17K

4.21%2.87K

95.79%65.3K

↓53.99%

↑27.63%

Direct

ercolanimontepulciano.it

57.78K

1.63%942

98.37%56.84K

↓42.11%

↑283,899.34%

Direct

folkofolk.se

53.04K

26.69%14.16K

73.31%38.88K

↓27.07%

↓3.91%

Search

vivino.com

46.7K

37.42%17.48K

62.58%29.23K

↑20.56%

↓38.84%

Direct

vinliv.se

46.56K

5.74%2.67K

94.26%43.89K

↑297.83%

↓28.39%

Direct

bodegashop.com

45.34K

8.21%3.72K

91.79%41.62K

↑42.34%

↑38.35%

Direct

vinbanken.se

43.15K

32.38%13.97K

67.62%29.17K

↑25.77%

↓44.22%

Direct

vivavinomat.se

35.94K

36.1%12.98K

63.9%22.97K

↓46.84%

↓7.76%

Search

munskankarna.se

31.26K

90.01%28.13K

9.99%3.12K

↑387.42%

↓4.69%

Direct

taysta.se

30.61K

23.14%7.08K

76.86%23.53K

↓3.79%

↑111.92%

Search

whiskybase.com

28.38K

67.66%19.2K

32.34%9.18K

↑15.12%

↑31.09%

Direct

liquor.com

25.75K

9.33%2.4K

90.67%23.35K

↓51.43%

↑1.76%

Search

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Key Insights on Top Wine & Spirits Websites in Sweden on August 2026

As of August 2026, systembolaget.se leads Wine & Spirits in Sweden with 2.24M monthly visits. Its audience skews mobile-first (26.33% desktop / 26.33% mobile), and traffic is down month over month -18.79% and down year over year -13%. drinkoteket.se holds second with 312.61K visits and a mobile-leaning mix (6.12% desktop / 93.88% mobile), while vinoteket.se ranks third with 102.34K visits.

Across the leaders, restaurangarom.se is the most mobile-first (100% of visits), whereas whiskynorden.se is the most desktop-reliant (100%). Momentum favors barlife.dk in the latest month (10,786.21%), while wardwines.se shows the steepest pullback.

Acquisition patterns also differ: systembolaget.se is driven primarily by search, systembolaget.se by direct, and systembolaget.se by referral; overall, 53 of the top 100 sites are direct-led, 42 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Wine & Spirits Websites in Sweden