Top Apparel & Fashion Websites in Switzerland

Name: Top websites in Switzerland (Apparel & Fashion)
Creator: Semrush
License: https://www.srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Switzerland, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.ch

2.49M

49.51%1.23M

50.49%1.26M

↓18.63%

↓1.08%

Direct

hm.com

890.6K

27.14%241.72K

72.86%648.88K

↑23.81%

↑33.14%

Direct

zalando-lounge.ch

515.01K

82.36%424.19K

17.64%90.83K

↑17.2%

↑12.59%

Direct

threads.com

474.15K

71.25%337.82K

28.75%136.33K

↑10.39%

↑258.03%

Direct

dosenbach.ch

444.07K

21.83%96.95K

78.17%347.13K

↑27.52%

↑0.42%

Direct

shein.com

371.69K

48.25%179.34K

51.75%192.35K

↓25.81%

↑22.66%

Direct

aboutyou.ch

351.83K

45.81%161.16K

54.19%190.68K

↑9.02%

↑32.65%

Direct

asos.com

305.55K

33.29%101.72K

66.71%203.83K

↑38.72%

↓3.62%

Direct

laredoute.ch

275.88K

37.04%102.19K

62.96%173.69K

↑20.52%

↓8.99%

Direct

bonprix.ch

270.03K

19.82%53.51K

80.18%216.52K

↑12.59%

↓18.02%

Direct

zara.com

257.9K

52.88%136.36K

47.12%121.53K

↓10.2%

↓3.96%

Direct

breuninger.com

248.75K

52.7%131.1K

47.3%117.65K

↑27.55%

↑17.43%

Direct

ackermann.ch

173.34K

51.2%88.75K

48.8%84.59K

↑18.31%

↓11.39%

Direct

vinted.de

152.73K

44.52%67.99K

55.48%84.74K

↑13.58%

↑42.92%

Direct

zalando.de

146.74K

34.29%50.32K

65.71%96.42K

↑14.58%

↑0.99%

Direct

c-and-a.com

145.67K

32.05%46.69K

67.95%98.98K

↑8.41%

↑0.18%

Search

uniqlo.com

134.95K

54.12%73.03K

45.88%61.92K

↑22.47%

↑8.29%

Direct

tradeinn.com

124.41K

66.79%83.09K

33.21%41.32K

↓9.56%

↓19.24%

Search

mango.com

122.31K

36.01%44.05K

63.99%78.27K

↓13.39%

↑5.47%

Direct

nextdirect.com

122K

26.65%32.52K

73.35%89.48K

↑21.59%

↑9.65%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Switzerland on August 2026

As of August 2026, zalando.ch leads Apparel & Fashion in Switzerland with 2.49M monthly visits. Its audience skews mobile-first (49.51% desktop / 49.51% mobile), and traffic is down month over month -18.63% and down year over year -1.08%. hm.com holds second with 890.6K visits and a mobile-leaning mix (27.14% desktop / 72.86% mobile), while zalando-lounge.ch ranks third with 515.01K visits.

Across the leaders, aboutyou.com is the most mobile-first (100% of visits), whereas zalando-lounge.ch is the most desktop-reliant (82.36%). Momentum favors liebeskind-berlin.com in the latest month (14,137.56%), while hermes.com shows the steepest pullback.

Acquisition patterns also differ: zalando.ch is driven primarily by search, zalando.ch by direct, and zalando.ch by referral; overall, 89 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Switzerland