Top Apparel & Fashion Websites in Germany

Name: Top websites in Germany (Apparel & Fashion)
Creator: Semrush
License: https://www.srush.pykmikgiwx.cfolks.pl/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Germany, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.de

21.51M

36.53%7.86M

63.47%13.65M

↓10.74%

↑7.24%

Direct

vinted.de

10.22M

50.52%5.16M

49.48%5.06M

↑18.82%

↑32.51%

Direct

hm.com

8.2M

27.48%2.25M

72.52%5.95M

↓6.7%

↑19.91%

Direct

asos.com

5.88M

29.97%1.76M

70.03%4.12M

↓6.95%

↑35.34%

Direct

bonprix.de

5.62M

15.57%875.63K

84.43%4.75M

↓11.56%

↑0.67%

Direct

aboutyou.de

5.08M

31.6%1.6M

68.4%3.47M

↓9.9%

↑22.89%

Direct

breuninger.com

4.39M

25.73%1.13M

74.27%3.26M

↑4.66%

↑4.74%

Direct

shein.com

4.07M

27.81%1.13M

72.19%2.94M

↓21.05%

↑44.29%

Direct

threads.com

3.92M

54.44%2.13M

45.56%1.78M

↓11.55%

↑282.18%

Direct

limango.de

3.71M

19.96%741.49K

80.04%2.97M

↑28.44%

↓6.04%

Direct

zara.com

3.52M

45.97%1.62M

54.03%1.9M

↓28.12%

↑15.78%

Direct

deichmann.com

3.43M

16.54%566.73K

83.46%2.86M

↓24.6%

↑12.2%

Direct

baur.de

2.66M

22.11%587.66K

77.89%2.07M

↑0.84%

↓12.87%

Direct

c-and-a.com

2.34M

22.67%529.56K

77.33%1.81M

↓3.05%

↓6.52%

Direct

peek-cloppenburg.de

2.09M

27.2%569.03K

72.8%1.52M

↓27.82%

↓13.82%

Direct

uniqlo.com

2.05M

44.92%920.68K

55.08%1.13M

↓19.45%

↑33.13%

Direct

kik.de

1.96M

9.29%182.52K

90.71%1.78M

↑0.46%

↓1.16%

Direct

bergzeit.de

1.91M

32.04%612.28K

67.96%1.3M

↑13%

↑31.17%

Direct

zalando-lounge.de

1.9M

64.72%1.23M

35.28%669.44K

↓10.15%

↓8.43%

Direct

ernstings-family.de

1.84M

15.45%284.77K

84.55%1.56M

↓11.61%

↑3.8%

Direct

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Key Insights on Top Apparel & Fashion Websites in Germany on August 2026

As of August 2026, zalando.de leads Apparel & Fashion in Germany with 21.51M monthly visits. Its audience skews mobile-first (36.53% desktop / 36.53% mobile), and traffic is down month over month -10.74% and up year over year 7.24%. vinted.de holds second with 10.22M visits and a desktop-leaning mix (50.52% desktop / 49.48% mobile), while hm.com ranks third with 8.2M visits.

Across the leaders, wildling.shoes is the most mobile-first (95.14% of visits), whereas zalando-lounge.de is the most desktop-reliant (64.72%). Momentum favors hobbii.de in the latest month (120.07%), while mangooutlet.com shows the steepest pullback.

Acquisition patterns also differ: zalando.de is driven primarily by search, zalando.de by direct, and zalando.de by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Germany