Top Apparel & Fashion Websites in China

Key Insights on Top Apparel & Fashion Websites in China on August 2026

As of August 2026, threads.com leads Apparel & Fashion in China with 1.95M monthly visits. Its audience skews desktop-first (99.94% desktop / 99.94% mobile), and traffic is down month over month -10.59% and up year over year 609.66%. shein.com holds second with 535.96K visits and a desktop-leaning mix (99.93% desktop / 0.07% mobile), while meesho.com ranks third with 287.44K visits.

Across the leaders, musinsa.com is the most mobile-first (1.73% of visits), whereas meesho.com is the most desktop-reliant (100%). Momentum favors onward.co.jp in the latest month (40,487.5%), while vinted.pl shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 79 of the top 100 sites are direct-led, 18 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.